And like a summary of the shaft and goes, but after reading the summary and communicated with the applicants, I am completely ceased to understand whom are trained at specialized high schools.
Here are some typical problems of applicants:.
Respond to the job with no experience in PR, or at least professional education.
Send ' gray ' resumes, without showing any progress, or at least trying to achieve what is in PR.
Do not show your portfolio, so even just do not have it. For the presence of PR portfolio is, in my opinion, simply a must, both for artists and designers. There are quite silly excuses, such as a single article is not preserved, because the computer has changed. It could be argued that not all portfolios have gained, well, come up and make it as done when it known to all. Artemy Lebedev.
Simply send a blank message - no signature, no greetings. This immediately demonstrates the quality of the PR man.
In summary, a lot of mistakes and typos. Just an instant end to the Applicant.
There are just a strange person - like it is a good summary, but a simple counter-question by e-mail sends it to nowhere. People simply disappeared, while the letter to reach them is definitely.
It is clear that the majority of applicants are literally yesterday's students, but these errors occur and PR-managers with experience.
In general, if you do not allow these mistakes, good and fast write, you know how to use the PR social networks and blogs, like a good idea to make money and want to develop - write on divo @ skydns. ru.
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